From:     CRMGuru
To:       CRMGuru Members
Subject:  New report reveals the truth about CRM vendor performance

The State of CRM Software 2003-2004

If you're preparing to purchase Customer Relationship Management (CRM) software, you definitely should.

Reading The State of CRM Software before you start your selection process could save you thousands of dollars in consultant fees and internal resource consumption. The State of CRM Software will also greatly reduce the risk of selecting the wrong system for your needs—a mistake that could cost your company big bucks.

The State of CRM Software reveals both satisfaction rates and functionality strengths and weaknesses, using a consistent and comprehensive methodology for all vendors. Simply put, it slices through the marketing baloney and provides an unbiased, pull-no-punches assessment of how good a job the major software vendors are doing for their customers. Vendors analyzed in depth include:

  • Multi-function Tier 1: Clarify, Oracle, PeopleSoft, SAP, Siebel Systems
  • Multi-function Tier 2: Onyx, Pivotal, SalesLogix
  • Multi-function Tier 3: ACT!, GoldMine, Microsoft CRM,
  • Marketing Analytics: E.piphany, SAS

This study is indispensable for any potential CRM software buyer and a "must have" for consultants responsible for knowing the software vendor landscape. This 120-page report is packed with data and charts and includes:

  • Analysis of more than 1,000 assessments of CRM software systems
  • Satisfaction and functional ratings of the top 14 systems
  • Customer feedback on major CRM consultants, integrators, and analyst firms
  • No analyst-talk, vendor-speak, or vested-interest sponsors

More info and free excerpt on Pivotal »


  Also available:    
Sales Effectiveness InsightsSales Effectiveness Insights—State of the Marketplace Review The Blueprint for CRM SuccessThe Blueprint for CRM Success: Results of the most comprehensive best practices study ever conducted
CustomerThink Executive Summit Proceedings CustomerThink Executive Summit Proceedings (slides and transcript from annual conference) Competing in the Customer DimensionCompeting in the Customer Dimension: The state of customer centricity worldwide
Strategic CRM 2.0Strategic CRM 2.0: The field-tested, research-validated best practices manual Change LeadershipChange Leadership: The management/CRM connection

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